Marketing analytics systems
Dashboards, models, and reporting layers that help GTM teams see performance across funnel stages and channels.
Marketing analytics + agentic workflows
I build GTM analytics systems that turn messy data into action.
I build marketing analytics workflows that turn GTM data into action, combining governed data models, performance reporting, and agentic interfaces for non-technical teams.
Marketing Analytics EngineerChicago, IL
6+ years building marketing data infrastructure and GTM reporting systems
Experience across paid search, paid social, SEO, Salesforce, dbt, Tableau, Redshift, and BigQuery
Daily AI builder using Claude, Cursor, and agentic workflows to make analytics easier to self-serve
What I build
Analytics that hiring managers can connect to business outcomes.
Agentic GTM workflows
AI-assisted pipelines for SEO, competitor monitoring, outbound, and paid media operations.
Decision-ready measurement
Attribution, incrementality, media mix modeling, forecasting, and test design translated into clear business choices.
Resume summary
Past experience, written for the site.
Spend numbers are intentionally anonymized here. The public site should show scope without exposing employer or client details.
Marketing Analytics Manager
ADP · March 2022 - Present
- Designed an agentic analytics system using dbt, MetricFlow, and Claude MCP to answer paid media and pipeline questions on governed metrics.
- Built Tableau performance marketing dashboards integrating Salesforce and paid media data, contributing to a 20% reduction in cost per lead.
- Supported allocation decisions across $XXX million in annual digital ad spend through channel analysis, attribution, and modeling.
- Implemented A/B testing infrastructure that improved paid search conversion rates by 30% through bid strategy optimization.
Marketing Analytics Manager
Dentsu / iProspect · July 2021 - March 2022
- Developed incrementality testing and attribution models for major telecom paid search programs with $XXX million in annualized media investment.
- Designed and conducted 50+ tests across bidding strategies, ad creative, landing pages, and audience targeting.
- Led weekly reporting presentations for senior marketing stakeholders with clear channel performance narratives.
Analytics Consultant
LR Marketing Analytics · September 2020 - July 2021
- Built 20+ Power BI marketing dashboards for healthcare and software clients across prospect, opportunity, purchase, and nurture stages.
- Analyzed $XXk per month to $XXXk per month in digital media investment while keeping client-specific spend private.
- Overhauled Marketo lead scoring and automation pathways, contributing to a 25% lift from MQL to SQL in two months.
Performance Marketing Specialist
OpGo Marketing · January 2020 - July 2021
- Created Power BI and Google Data Studio reporting across 20+ client advertising dashboards.
- Consolidated recurring reports into Power BI Service, saving 5+ hours per week of manual export and spreadsheet work.
- Managed and reported on $XXk per month in media across 25 client accounts.
Toolbox
Marketing, analytics, and AI workflow skills.
Selected work
Portfolio pieces worth a closer look.
Marketing analytics
Lightweight Marketing Analytics Workflow
A practical reporting workflow for turning campaign, CRM, and funnel data into weekly decisions without exposing private client or employer spend.
- Problem
- Marketing teams often have channel metrics, CRM data, and budget context split across tools, which makes performance conversations slow and overly manual.
- Approach
- Structure inputs around campaign spend bands, lead quality, pipeline movement, and conversion rates; then summarize what changed, why it matters, and what to test next.
- Shows
- Designed to show marketing judgment, measurement fluency, and executive-friendly communication while keeping spend anonymized as $XXk per month or $XXX million.
Agentic analytics
SEO Agent Pipeline
A 10-stage SEO content pipeline with research, approval gates, and deploy-ready content operations.
- Problem
- SEO content production gets slow when research, briefs, drafting, QA, and deployment are handled as disconnected manual steps.
- Approach
- Break the workflow into explicit agent stages with human approval gates so the system can move quickly without losing editorial control.
- Shows
- Demonstrates practical agent orchestration, content operations, and marketing workflow design.
Agentic analytics
Meta Ads Agent
A Cursor agent playbook for Meta paid social creative, copy, testing, pruning, scaling, and learning loops.
- Problem
- Paid social optimization depends on repeatable testing discipline, but that discipline is easy to lose when creative and reporting move separately.
- Approach
- Codify paid social workflow stages so campaign analysis, creative iteration, and scaling decisions follow a consistent loop.
- Shows
- Shows how paid media knowledge can be translated into an AI-assisted operating system.